Starting Domino's Pizza franchise: Cost & Return on Investment

Domino’s Pizza is the giant of the fast-food chain market. It is the leading pizza brands in India ever since it was established in the year 1996. It is one of the most successful food chain franchises in India with a huge ROI. You can find investment, land requirement and contact details below. So read along and be the owner of the next Domino’s Pizza Franchise.

Domino's Pizza

About Dominos Pizza franchise

Domino’s Pizza in India is managed by Jubilant FoodWorks Limited who also manages the Dunkin Donuts food chain in India. The franchise was taken by Jubliant Food products in 1995 and the first store was started in Delhi in the year 1996. This franchise can only be opened in partnership with Jubilant FoodWorks Limited who makes all the decisions regarding the business. Domino’s Pizza franchise has more than 550 restaurants in more than 130 cities in India till date

Domino’s Pizza is one of the most successful franchise businesses in India. The brand got huge acknowledgement soon after it was started which is why you will never have to worry about the marketing and advertising of the franchise. It has also proven to be successful in suburbs and small towns with good management skills.

Cost and Investment

Since Domino’s Pizza is such a huge and popular franchise the investment is obviously going to be big. Dominos Pizza at present has 387 units owned solely by the brand and other 9653 franchise spread all over the world which are highly profitable business ventures. The investment required in India to open a Domino’s Pizza franchise is around 65 lakhs to 2 crores. This cost is reduced for transitional and non-traditional stores. These types of stores require investment around 30 to 50 lakhs respectively.

There is also a royalty fees for Domino’s Pizza franchise and that is 5.5% of the store’s weekly royalty sales. This fee is 4% for transitional and non-traditional stores as advertisement cost is low for them. There are also 1.5% audit expenses, 1500$ for transfer, 1000$/session for training. The charges for testing and evaluation, indemnification, cost of enforcement are separate from the above charges and vary from place to place. The annual software enhancement fee is also charged which is 415$ per year. These charges may vary in Indian currency. Domino’s Pizza franchise is different for different categories of investors, i.e. internal franchise for those who have previously worked with the company in posts like General Manager and so on (minimum duration is an year) and external franchise for the rest.

Land Requirement

Though it is always profitable to open a Domino’s Pizza Franchise in market and malls in big cities but due to urbanization in big cities people have largely accepted western food and pizza is one of the most loved western foods. Therefore Domino’s Pizza has also proven to be successful business in sub-urban areas. Another benefit is that land in suburbs is cheaper than land in big cities.

Contact Details
Jubilant FoodWorks Limited Registered & Corporate Office
B214, Phase II, Noida-201305
Contact Number: +91-120-4090500
Fax Number: +91-120-40905599
Website: www.dominos.co.in

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