How to get Royal Enfield dealer franchise in India: Investments, Returns, Application process

Have you always dream of opening the classic Royal Enfield franchise dealership? It is one of the most prestigious bike companies across the globe. Learn all about the cost, investment, royalty fees, land requirements as well as the franchise fees that are required to start a Royal Enfield franchise in India given in the following article.

What makes Royal Enfield motorbike franchise dealership a profitable business in India?

Royal Enfield is has a vast market in India with 180 dealers all over the nation and around 100 authorised service centres. It is a reputed automobile company which has its roots in England and their business is spread all over the globe in major countries like USA, Japan, UAE, Germany, UK, France and many others. Royal Enfield has a popularity that does not require marketing. They have a business model that is success oriented and they have proved it in the past 120 years. Therefore, investing in a Royal Enfield franchise can get you great returns and equity besides the good business it always results in.

Cost and Investment

The area requirements for Royal Enfield franchise dealership in India are round about 4000 sq ft. The cost of starting the franchise will differ with the locations you choose. Keeping the variation of land cost aside, the lump sum amount required to start a Royal Enfield franchise dealership will be from 50 lakhs to 1 crores. There is also a franchise fee that is excluded from the above investment cost, which is 1 lakh rupees. The company also applies royalty fees of 5% of the gross sales per month.

Support and training programs

The Royal Enfield franchise has designed various support groups to advice and guide new businessmen about all the details of running the franchise. This includes queries, stock, branding and customer service. They also provide marketing support so that the new owners can launch their business in the market and start getting good returns. The support groups also help in selecting site for the showrooms and provide field assistance too. The training goes on in Chennai and Chandigarh.

Application Process

To apply for a Royal Enfield Franchise dealership all you need to do is visit the official website and click on the ‘become a dealer’ link from the footer. Then a page /support/become-a-dealer/ , opens up where you can find an international performa for Royal Enfield dealership application form. You can select the country, state and city from the options that are provided. You will also have to submit your contact details, postal address, email id, etc. so that the executive team can contact you whenever they review your application. They also ask details about your current business. Consider it as an employment letter so make sure that whatever you write impresses the person who is reviewing it. Leave the rest to the management. If they find your application suitable they will get in touch with you.


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